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What questions managers should ask about AI models and data sets in the future of back-office operations. Technology Information Customer-Driven Mindset There is an alarming digital divide within many companies. Marketers are developing flexible software that delivers engaging, personalized experiences to customers, while departments remain focused on legacy infrastructure. Front-end and back-end don't work together, resulting in Job Function Email List attractive websites and apps not being fully delivered. We have this inconsistency for understandable reasons. Previously, most CIOs were responsible for digitizing and ordering the company's internal systems and processes. They view their website as a marketing channel and are happy to have their chief marketing officer oversee this area of technology. They had and still have a lot of work to do to keep their internal operations running smoothly.
Marketers quickly got into the habit of developing not only content but also software programs to better reach and transact with customers. But now that websites and apps are becoming the cornerstone of the business, the stakes are too high to allow this unit to continue. The two aspects need to be brought together, driven by customer needs. It's time to integrate. The CIO needs to work closely with marketers and business units, overseeing all departments. Only in this way can companies deliver digital experiences that win.
What questions managers should ask about AI models and data sets in the future of back-office operations. Technology Information Customer-Driven Mindset There is an alarming digital divide within many companies. Marketers are developing flexible software that delivers engaging, personalized experiences to customers, while departments remain focused on legacy infrastructure. Front-end and back-end don't work together, resulting in Job Function Email List attractive websites and apps not being fully delivered. We have this inconsistency for understandable reasons. Previously, most CIOs were responsible for digitizing and ordering the company's internal systems and processes. They view their website as a marketing channel and are happy to have their chief marketing officer oversee this area of technology. They had and still have a lot of work to do to keep their internal operations running smoothly.
Marketers quickly got into the habit of developing not only content but also software programs to better reach and transact with customers. But now that websites and apps are becoming the cornerstone of the business, the stakes are too high to allow this unit to continue. The two aspects need to be brought together, driven by customer needs. It's time to integrate. The CIO needs to work closely with marketers and business units, overseeing all departments. Only in this way can companies deliver digital experiences that win.